Bells On Fire Rombo

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Alongside this, the AiA wants to use the lessons from the inaugural week to broaden participation and establish the campaign as a permanent fixture.

“Our ambition is to expand participation each year and make the week an established feature of the African gambling calendar,” Kesitilwe continues.

“Success should not be measured only by whether all countries participate in one year. It should also be measured by whether we have created a credible foundation that more can join.”

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“Recent launches, including customizable same-game parlays (SGPs), further support our view that Prediction Markets (PM) are increasingly converging with traditional sportsbooks,” observes Macquarie analyst Chad Beynon. “As a result, we now estimate total US PM taker volume to reach $190 billion in 2026E (vs $169 billion prior).”

If the research firm’s $190 billion taker volume estimate proves accurate, it’d represent a more than eightfold increase from the $22 billion taker turnover seen last year.

Potentially boding well for the Macquarie forecast are at least two factors. First, there are signs of turnover increases across a variety of yes/no exchanges. Second, volume surged to start September with those spikes arriving even before the NFL season kicked off.

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Evoke also closed 200 of its William Hill stores in April of this year for the same reason.

Stella David, CEO of Entain, has also warned against the potential rise of MGD to Entain’s operations, forecasting a increamse of £100 million in operational costs, if the policy were to go through. 

In a letter addressed to UK Prime Minister last week, David emphasised the impact such a tax rise would have on high street workers and communities