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As Barrett puts it, MEGA is “ultimately a retention tool that helps our partners move away from heavy bonus and costs”.
With ice hockey and UFC-themed initiatives driving engagement in North America and a 45% lifetime value increase seen with the launch of MEGA Shoot, a player-versus-player simulation penalty shootout game initiative which launched during the World Cup, it is an exciting time for the Malta-based platform provider.
Barrett also describes how MEGA can “make a player feel connected within the software ecosystem and the brands” Soft2Bet operate with.
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The post BGaming Pits Two Signature Characters Against Each Other in Johnny vs Chicken appeared first on Vegas Slots Online News.
BGaming has released Johnny vs Chicken, a slot that pulls two recurring characters out of separate franchises and stages a head-to-head between them. The Johnny Cash character, from titles including Johnny Cash Train Heist and Johnny Cash Gold Rush, draws pistols with the lead sheriff from Chicken Rush.
The news here isn’t really about a single Wild West slot. It’s about how BGaming is treating its existing intellectual property. Rather than launching another standalone theme, the studio is connecting characters that already carry their own player recognition, a crossover approach more common to entertainment franchises than to slot catalogs.
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“Africa Safer Gambling Week will create a common continental platform. It’s more about cooperation, information sharing and agreement on important principles of consumer protection.”
Another aim is to raise awareness and Kesitilwe reveals the campaign has generated over a million online impressions which, in his view, demonstrates “a real appetite” for enhanced safer gambling efforts in Africa.
When asked what issue requires the most attention, Kesitilwe highlights underage gambling, especially as mobile penetration in Africa continues to soar.
