Dogs Street

How to play Dogs Street

Premier League clubs are prohibited from any form of gambling front-of-shirt sponsor, after a voluntary ban came in from the start of the 2026-27 campaign.

But Entain found 11 of the current 20 Premier League clubs still hold sponsorship or advertising arrangements with operators that don’t hold a UK licence, up from the government’s estimate of eight.

The deals include sleeve sponsorships, stadium branding and training kits.

What is Dogs Street?

The online casino has benefited from the supplier’s advanced and player-favorite titles since August 10, 2026, but the partnership was only announced recently. The implementation of Wazdan content was made possible through EGT Digital. 

Wazdan is already present in the Bulgarian iGaming market, which has been expanding rapidly over the past several years. Notably, the supplier has teamed up with WINBET and ELITBET in the past, two other prominent local operators, with SlyBet only adding to the company’s local footprint and momentum. 

Wazdan Head of Sales and Business Development, Radka Bacheva, has welcomed the opportunity to see her company expand its clout in Bulgaria  once again, with Bacheva adding:

What is Dogs Street?

Commercial confidentiality prevents Wilson from attaching individual numbers to those partnerships, but he is unequivocal about the jackpot engine’s record. “Every operator or brand that’s launched our jackpot engine has seen an immediate lift in GGR,” he says.

That impact, he argues, comes from preparation as much as product. Splash Tech works with partners to establish expectations and benchmark performance against relevant KPIs before launch. On the free-to-play side, the picture is similarly collaborative rather than automatic.

“Wherever there is investment from the operator or the platform in properly investing in the infrastructure needed to maximise the output of the product, we have seen great returns, ROI, on that investment,” Wilson says.